Social Media Posts for Non-Profit

When I took over the social media accounts for Junior Achievement, I needed to strategize around strengthening the brand and creating a more consistent look and feel for posts. I also needed to introduce more variety in content and post style, and make our socials more interesting and engaging. The posts had been almost entirely long-form videos which were getting very few views. I was solely responsible for strategy, content creation, copywriting, design, posting and engagement.

Comparing seven months before my arrival to seven months post-arrival, much progress was made. Instagram followers increased by 368% and content interactions by 100%. Facebook interactions increased by 144% and reach by 66%. Post samples and results are included below.