Newsletter Re-Design

A non-profit's email newsletter was not in line with corporate brand standards or email marketing best practices, nor was it compliant with the CAN SPAM Act or ADA requirements. I re-designed the newsletter and transitioned the organization to a new email platform to tackle these issues. I gave it a fresh new face with the CEO's voice, and saved the organization over $300 per month. In the six months prior to my tenure, the open rate averaged 31% and the click rate 1.5%. In the six months after the re-design, the open rate rose slightly to 33.5% and the click rate went up dramatically to 6.6%.