No More Options Campaign

The No More Options campaign was a large part of my first year working at Cannonball Kids' cancer. The messaging is centered around children with cancer being told they have no more options because research and treatments are so sparse for pediatric cancers. Working with an external agency, we did photo and video shoots to create content that was dripped out and utilized on our website, social media, at events and in meetings with legislators. I was also able to secure and coordinate a digital billboard donation in Times Square. It was shown for the entire month of September, which is Childhood Cancer Awareness Month. The campaign message was furthered through constituent-hosted events where I gave a speech. The campaign won a "Message of the Year" award from the Change Everything Awards.