The One Thing Campaign

While I was at Junior Achievement, a new campaign was released from the corporate marketing team called "The One Thing." It highlights how the things average adults on the street wish they'd learned in school are being provided in schools today by Junior Achievement. At the local level, I implemented this by sharing campaign videos and asking participants at an event to write down what their "one thing" is. I created the cards for attendees to fill out and planned to use the responses in future marketing efforts. Additionally, our external video production agency went out on the streets of Winter Park to ask locals what their "one thing" is.